about
Utterubbish: A Collection of UseLess Ideas, an independently
curated design event will make its debut as the feature event of the Singapore
Design Festival 2007.
Utterubbish is a unique design experience that
presents ideas, works and exhibits by 30 leading international and local designers
and creators unified in their exploration on how design can create value for
individuals, society and the world, whether Social, Cultural, Emotional, Functional,
Economic, Commercial or Intellectual. It fully integrates an exhibition, a
conference, talks and workshops, a publication and a retail concept store
to engage audiences in presentations that dramatically highlight the role
and direction design plays in creating a sustainable future.
Presented by DesignSingapore Council. It is produced by Utterubbish Pte Ltd
and curated by Jackson Tan, Black Design.

concept
• Utterubbish is based on the premise that Design
creates value, whether Social, Economic, Commercial, Cultural, Functional,
Emotional or Intellectual
• It explores how design can create value for self, society and the
world
• It engages the audience to participate in the design process from
beginning to the end.
• Highlights how seemingly useless ideas may be translated into interesting,
intriguing and imaginative designs or products
• A witty review of recycling, redemption and recourse through design
• An ironic look at how one man’s trash is another man’s treasure
• A study of how modern consumers perceive value and how design may
affect such perceptions


organiser
Utterubbish Pte Ltd, the organiser of Utterubbish: A
Collection of UseLess Ideas is a unique design organisation whose core activity
is the creation and presentation of original design content for global audiences.
Adopting an integrated approach to conceptualisation, production and exploitation
of design discourse, it seeks to build platforms for greater design sensibility
and innovation in Singapore, to create and support opportunities for Singapore’s
artists and designers to be showcased internationally and collaborate with
designers from all over the world. The organisation hopes to create value
for the cultural landscape of Singapore through its creation of cutting edge
design events and publications.
curator
Jackson Tan is co-founder of Black Design an award winning
visual communications agency based in Singapore. Black specialises in branding,design
and design content development. He has worked with brands such as Discovery
Channel, MTV, Diesel, Nike and Daimler Chrysler. In 2004, He was commissioned
by DesignSingapore Council to conceptualise, curate and design a highly successful
landmark exhibition called 20/20. It is an ongoing show case of 20 of Singapore's
finest creative talents and charts the paradigm shifts that has occurred within
Singapore's creative landscape.