about

Utterubbish: A Collection of UseLess Ideas, an independently curated design event will make its debut as the feature event of the Singapore Design Festival 2007.

Utterubbish is a unique design experience that presents ideas, works and exhibits by 30 leading international and local designers and creators unified in their exploration on how design can create value for individuals, society and the world, whether Social, Cultural, Emotional, Functional, Economic, Commercial or Intellectual. It fully integrates an exhibition, a conference, talks and workshops, a publication and a retail concept store to engage audiences in presentations that dramatically highlight the role and direction design plays in creating a sustainable future.

Presented by DesignSingapore Council. It is produced by Utterubbish Pte Ltd and curated by Jackson Tan, Black Design.


concept

• Utterubbish is based on the premise that Design creates value, whether Social, Economic, Commercial, Cultural, Functional, Emotional or Intellectual

• It explores how design can create value for self, society and the world

• It engages the audience to participate in the design process from beginning to the end.

• Highlights how seemingly useless ideas may be translated into interesting, intriguing and imaginative designs or products

• A witty review of recycling, redemption and recourse through design

• An ironic look at how one man’s trash is another man’s treasure

• A study of how modern consumers perceive value and how design may affect such perceptions


organiser

Utterubbish Pte Ltd, the organiser of Utterubbish: A Collection of UseLess Ideas is a unique design organisation whose core activity is the creation and presentation of original design content for global audiences. Adopting an integrated approach to conceptualisation, production and exploitation of design discourse, it seeks to build platforms for greater design sensibility and innovation in Singapore, to create and support opportunities for Singapore’s artists and designers to be showcased internationally and collaborate with designers from all over the world. The organisation hopes to create value for the cultural landscape of Singapore through its creation of cutting edge design events and publications.
curator

Jackson Tan is co-founder of Black Design an award winning visual communications agency based in Singapore. Black specialises in branding,design and design content development. He has worked with brands such as Discovery Channel, MTV, Diesel, Nike and Daimler Chrysler. In 2004, He was commissioned by DesignSingapore Council to conceptualise, curate and design a highly successful landmark exhibition called 20/20. It is an ongoing show case of 20 of Singapore's finest creative talents and charts the paradigm shifts that has occurred within Singapore's creative landscape.